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Saurabh Ghatnekar

The Causal Marketer

A newsletter for data engineers and marketers building causal measurement systems. MMM pipelines, geo-experiments, and incrementality testing - the infrastructure side.

The Causal Marketer

A newsletter about building the infrastructure behind marketing measurement.

What you’ll get:

  • MMM pipeline patterns and implementation details
  • Geo-experiment design and infrastructure
  • Incrementality testing frameworks
  • The data engineering side of causal inference
STUDY GROUP

90-Day Foundation Models & Gen AI Roadmap

I'm working through a comprehensive study plan covering transformers, diffusion models, and LLMs. Get weekly progress updates, paper summaries, and code implementations.

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